Social Networks Without Stress

     If people use the social networks for business, things such as the number of followers and “likes” matter, but, in any circumstances, it’s advisable not to be clingy, annoying. I enjoy marketing and advertising, and I want to take courses in the area someday, but, in the meantime, I’m able to talk about it only as an enthusiastic amateur. As such, and as a common consumer, I’m sure at least of the things I like to see. Ads must captivate us somehow, they can’t be boring. As there are many advertising vehicles, in each one there’s a specific way to do so. Except for paid ads, that have a proper usage, our own “homemade” kind of advertisements have to be subtle on the social networks or, otherwise, we risk being considered inconvenient.

     When people want to divulge their work _ a book, for instance _ on the social networks, the more followers and likes they have, the better, but it’s important not being too exhaustive about it. If a person wants to divulge a blog, specially a non-profit blog (such as my six blogs are), he/she can’t be too insistent, or he/she will be labelled as “clingy”, and people won’t even began to read his/her posts. For example, if you take part on 6 different groups on facebook, it’s better not to post exactly the same thing on the 6 of them at the same time, because most of the members participate of almost all similar groups. And it’s not advisable to post things such as “Visit my blog on the link…” all the time; it’s more useful to be creative. To go with the simple link, we can post a quote, a beautiful image, a comic comment or image, an extract of an article, anything that’s interesting and not repetitive.

     Finally, when we use the social networks just for fun, to talk to friends and make new ones, to meet again people we’ve lost contact with through the years, to know new cultures and peoples, to like a fan page, to be well-informed about the world in general, among so many other things, I think we must make good use of them without worrying so much. It’s natural to get upset when absolutely no one likes our posts, when that’s the case, but I’ve got a feeling that most people are more anxious to post rather than stopping to read. Anyway, to me the most important is not the number of “likes” or followers we have, but to enjoy social networks without stress!

P.S.: My humble homage to the brilliant Star Trek.